Studio Sudo

Brand Questionnaire

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This questionnaire is designed to help you think about some of the important details involved in creating a logo and brand identity, and to provide an initial understanding of your requirements.

Please try and fill out as much as possible.

Your Details

Company Details

About the Business

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Target Audience / Market

Really think about who your audience is, how their interests are aligned to your business, and how you connect with them.

Select all that may apply.

Brand Values

The following questions will dive into the essence and identity of your brand.

How would you describe your brand? What wording would you like people to associate with your brand?

Use the sliders to express your brand personality.

Masculine Feminine
2
Simple Intricate
2
Grey Colourful
2
Conservative Extravagant
2
Approachable Authoritative
2
Necessity Luxury
2
Fun Serious
2
Professional Casual
2
Modern Classic
2
Sporty Elegant
2
Extreme Safe
2
Urban Rural
2
Natural Man-made
2
Energetic Subtle
2
Affordable Premium
2
Local Global
2
Mature Young
2
High-tech Low-tech
2

Logo Design

Now we’re getting into the look and feel of your brand. It’s important to step back a bit from what you personally like, and consider what will best communicate your message and further your business’ goals. The following questions will help you narrow down your visual preferences.

Select those relevant to you.
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Accompanying Collateral

Timeline

Budget

Thank You

There’s no need to rush through answering all of these questions! Your responses will ultimately determine your brand’s positioning. 

Design is a creative process. I will need time to research, think & understand your business needs; to sketch, and take necessary actions to create a great logo, which requires a realistic deadline.

If you have any questions or need help discovering your brand, let me know! I am happy to help guide you in the right direction.