BRIEF – Identity Design
Kitto is a brand that makes high quality clothes with environmental consciousness at the forefront. Their clothes are made from sustainable fibers, recycled materials, and biodegradable dyes – all while being stylish and comfortable.
Kitto allows you to shop for your everyday wardrobe with a responsible conscience. Operating on a “one-for-one model”, every product sold will be donated to a person in need.
Kitto means ‘certainty or without fail’; an integral part of their core values.
I created this logo and branding to reflect their environmental principles, and the logo mark to symbolise cuting through, opening up transparency and moving forward within the industry.